Previously known as Sporting Odds in the UK, they have globally rebranded to become Sportingbet.

A multinational betting company that is often 1st amongst bookmakers with the early prices. With their Horse Racing markets they frequently "take a view" enabling punters to hoover up bigger and better prices.

Sportingbet offer every market available but are particularly strong with Horse Racing and Football.

A busy site but easy to navigate, you should always check their site to seek the value.